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Every day we invest our experience, our energy and our expertise to help our clients create their best future, knowing it’s ours as well. 

We’re all in. And we’re all in it together. 

Recent News

Back To The Roots Raises $15M Series D Funding

OAKLAND, CA, Nov. 23, 2021 (PRNewswire) – Back to the Roots, the world’s fastest-growing organic garden brand and largest millennial garden brand, announced today that it has raised $15M in Series D funding to accelerate product innovation and support new distribution growth. Major investors in the round include S2G Ventures, Loft Growth Partners, Fenwick Brands, […]

4×4 Capital Acquires Former Bountiful Company Brands from KKR

NEW YORK, Oct. 4, 2021 (PRNewswire) – 4×4 Capital, a New York-based investment platform focused on building value for companies in the consumer, services and industrials sectors, has acquired the former sports and active nutrition division of The Bountiful Company from KKR and Carlyle. The Bountiful Company and its portfolio of vitamin and supplement brands […]

Perrigo to Acquire HRA Pharma

Transaction would complete Perrigo’s three-year transformation plan to become a global leader in consumer self-care; positions Perrigo to deliver top-tier net sales growth and double-digit EPS growth, with significant margin expansion. Would add HRA’s focused portfolio of market leading, high growth OTC self-care brands in blister care, women’s health and scar care to Perrigo’s expert […]

Recent Client Work

As we continue to value and work with our long term clients, we know that their success (and word of mouth!) is what attracts our newest ones. Here are just a few recent examples of our latest successful relationships.

“They truly care about what their clients care about. They represent the brand throughout the process in a way that is so valuable. It’s as collaborative a process as one could ever hope for.” 

Founder, CPG Company