Bracing for Success: Lil’ Drug Store Products Acquires Wellgate Products for Women
January 31, 2008 — BUSINESS WIRE — Lil’ Drug Store Products, the marketer of the feminine health products Replens and RepHresh, has purchased Wellgate Products, a leading marketer of orthopedic braces and supports designed exclusively for women.
“Lil’ Drug Store leads the way in creating and marketing products for women to help raise their quality of life and to target their specific health needs,” said Chris DeWolf, President & CEO of Lil’ Drug Store Products. “Similarly, Wellgate Products is a company with a mission and focus that directly addresses the challenge of critical orthopedic care for women who have different needs and body types than men.”
Wellgate’s design process takes into account the unique shape of women’s bodies, the specific types of orthopedic problems women have, and a sense of style that is lacking in current orthopedic brace and support options. By researching and designing products that are specifically tailored to women’s biomechanics, Wellgate’s braces bring specific solutions to women to ease the pain and injuries associated with sports, pregnancy, dance, work, running and general sprains.
“I am confident in Lil’ Drug Store’s ability to take the already successful Wellgate brand to the next level,” said Sam Braunstein, founder of Wellgate. She emphasizes that, “strategically, Lil’ Drug Store’s expertise in growing women’s health care brands makes this a great match.”
Lil’ Drug Store Products has been serving people’s medical needs for 30 years in the United States and more than 25 countries worldwide. With products such as Replens Long-Lasting Vaginal Moisturizer, RepHresh, Replens Intimate Options Mousse, and now Wellgate, Lil’ Drug Store is firmly entrenched as one of the leading advocates of creative new solutions to women’s health problems.
“We are pleased to embrace Wellgate and look forward to building on the success of the brand,” said DeWolf.
Lil’ Drug Store Products, Inc. markets innovative consumer healthcare products worldwide including feminine care Replens Long-Lasting Feminine Moisturizer, RepHresh Vaginal Gel, Replens Intimate Options Mousse, and Wellgate for Women.
Sawaya Segalas & Co., LLC acted as exclusive financial advisor to Wellgate Products in connection with the transaction.
