Insignia Capital Group Announces Strategic Investment In Market Performance Group
WALNUT CREEK, CA, February 4, 2021 – Insignia Capital Group announced its strategic investment in Market Performance Group (“MPG” or the “Company”), a leading provider of sales strategy, account management, data and analytics, distribution/order to cash, and consulting services to health, personal care, food, and other CPG brands across brick and mortar and e-commerce retail channels, announced the completion of an equity investment from Insignia Capital Group. Insignia’s investment will allow MPG to accelerate its impressive organic and acquisition-based growth trajectory, while continuing to improve upon the comprehensive service offering it is able to provide to its clients. The entire leadership team from MPG will continue in their existing roles of running the company and will be assisted by the Insignia team in identifying and executing strategic partnerships and add-on acquisitions. Founded in 2002, MPG is headquartered in Princeton Junction, NJ with six additional offices across the U.S.
“We are thrilled to partner with Insignia in this next phase of the Company’s growth,” said Marc Greenberger, Founder and Managing Partner at MPG. “Insignia brings deep experience in both the consumer goods and business services sectors. We expect their strategic and operational expertise to be valuable as we continue to expand our capabilities and geographic presence to serve our growing portfolio of clients across all commerce channels.”
“MPG has a long track record of growth driven by outstanding customer and employee satisfaction. The team brings decades of industry experience, knowledge, and relationships to generate value for a diverse client roster including Fortune 500 companies and emerging brands,” said Tony Broglio, Partner at Insignia Capital Group. “We are very excited to support the future growth of the Company and its clients.”
Sawaya Partners served as exclusive financial advisor and Lowenstein Sandler served as legal counsel to MPG. Kirkland & Ellis LLP provided legal counsel to Insignia.
Please contact Sean Kelly at (925) 389-1761 with any questions regarding these transactions.
About Market Performance Group
Market Performance Group, LLC is a highly-regarded company, providing clients with a full spectrum of outsource services for the CPG Industry. They have a 15+ year track record of delivering value, growth, and innovative solutions to clients, with a focus on providing strategically advantaged consumer, category, and retailer insight-driven recommendations that can be successfully implemented in market. Services are offered through five verticals, including strategy & business consulting, managed sales services, business analytics & insights, distribution & order to cash services, and consumer marketing & retail merchandising. For more information, please visit www.marketperformancegroup.com .
About Insignia Capital Group
Insignia Capital Group is a San Francisco Bay Area private equity firm focused on middle-market companies. Insignia partners with company founders and management teams to help drive growth and achieve true business potential. The firm’s principals have significant experience building businesses across a range of industries including consumer, business services and healthcare. For more information, please visit www.insigniacap.com .