Trivest Completes Sale of Ellery Homestyles
September 19, 2018 – New York, NY – Ellery Homestyles (“Ellery”), a portfolio company of Trivest, announced its sale to Keeco LLC, a supplier of textiles, bedding and bath products.
Ellery, headquartered in New York, NY, became the dominant #1 market leader in window curtains by bringing “extraordinary to the ordinary.” Ellery markets its products under its proprietary Eclipse™ and Sundown by Eclipse™ brands, the only nationally distributed functional window curtain brands, as well as the well-known licensed brands Waverly® and Beautyrest®. As an extension to its leadership position in window, Ellery also markets a full line of “top-of-bed” and other textile products providing cross-merchandising and design synergies. Through its rapidly growing e-commerce platform and preeminent brick and mortar presence with almost all major U.S. retailers, Ellery achieved significant organic growth under Trivest’s investment period.
Sawaya Partners, LLC served as exclusive financial advisor to Ellery and Trivest on the transaction.,